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How Yandex and Google “Look” at Websites Website owners often wonder why promotion results in Yandex and Google differ significantly. The thing is that there are a number of differences in the algorithmic formulas of these search engines, which is extremely useful to know in optimization practice. Today we will talk about the characteristic features of both search engines when evaluating the relevance of resources and their approach to forming search results, as well as the pitfalls that a competent optimizer must be prepared for. Document Indexing In the Google search engine, there are two types of indexes: the main
