More than 70% of potential buyers are looking for items on the interest using search engines. Search engine optimization allows you to attract 70% of them to your site – and make them your customers.
Search Engine Optimization and SEO-promotion site – a complex of activities aimed at attracting visitors to the site via search engines. Today it is one of the most profitable and popular forms of advertising on the Internet.
The objective of search engine optimization –is to ensure that, in response to an inquiry about the product or service buyer among the first to see the link to your portal or online store and that who has made a purchase. Therefore, optimization of the site being on the list of effective selling search terms that potential clients ask the search engine.
WHAT DOES THAT GIVE?
By investing in promotion for your site in search engines, you will always be able to accurately assess the effectiveness of these investments. You can:
1. Track changes in the basic characteristics of the website according to the search engines (the number of pages in the index, the number of links)
2. Monitor changes in position of the site in the major searching engines (Bing, Google) for a given list of requests
3. Analyze user behavior using analytics systems (Google Analytics, Yandeks, Metriki), track events on the website (download the price lists, send the application form, product purchase, etc..), to form a sales funnel.